Thursday, 7 May 2009

The importance of implementing ideas

There’s a lot of focus in organisations on coming up with great ideas; of ideas for new products and services or new innovations. And that can be challenging, whether you are a one-person freelancer or a team full of people.

But you know what’s harder?

- doing something with those ideas.
- Putting them into action
- Make sure they get done and delivered.

Much of my own business is about coming up with opportunity-creating ideas for clients but I have learnt that it’s all very well devising genius ideas; but everyone needs to focus on actually doing something with them. To launch that website, to change that product, to start that marketing campaign.

Because an idea not implemented has no value.

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