Tuesday, 23 September 2008

To Blog Or Not To Blog

Over the years I've had a lot of discussions with clients and friends about the merits of blogging.

"If you're not blogging, you're an idiot," management guru Tom Peters told hundreds of attendees at the Inc. 5000 conference last week. "No single thing in the last 15 years has been more important to me professionally than blogging... It's changed my thinking, it’s changed my outlook… it’s the best damn marketing tool and it’s free."

You can't argue with that.

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