Monday, 29 September 2008

Short Is Sweet

Through all I do, I LOVE brevity.

Why send a long email when you can distill it into a single punchy paragraph?

Why have a 2 hour meeting when 30 minutes can do?

Why write a 70,000 word book when you can say what you need in 38,500?!

But so many people in business get it wrong. A 78 slide powerpoint presentation. A 46 page PDF 'handy guide' (46 pages is not 'handy'!). A meeting that goes on and on.

So keep it short, and keep it simple.

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