Through all I do, I LOVE brevity.
Why send a long email when you can distill it into a single punchy paragraph?
Why have a 2 hour meeting when 30 minutes can do?
Why write a 70,000 word book when you can say what you need in 38,500?!
But so many people in business get it wrong. A 78 slide powerpoint presentation. A 46 page PDF 'handy guide' (46 pages is not 'handy'!). A meeting that goes on and on.
So keep it short, and keep it simple.
No comments:
Post a Comment