Monday, 16 March 2009

The Importance Of Sweat Equity (or whatever you call it)

There's some great jargon flying around at SXSW.

Amidst all the 'Awesomes', at today's Gary Vaynerchuk Q&A, someone was talking about 'Sweat Equity'. What's 'sweat equity'? 'Hard Graft'. 'Getting Your Hands Dirty'.

It's what Gary himself calls 'Hustle 2.0'.

Whatever you call it, we know that you have to sweat to succeed at anything and here at SXSW, there's a lot of sweat if you want to make the most of the opportunities. With my 'writer' hat on here at the Austin Convention Center that's very hands-on. Not just in doing a book signing (thanks to Barnes & Noble for organising today's), a talk or some podcast interviews. But in schlepping round town with a bag full of 30 paperbacks, handing out 1,000 postcards, flyers, posters. Sellotaping flyers and signs to pillars, floors everywhere. It feels like back to the days when I was Publicity & Campaigns Officer at my university student union when I was head of sticking things up.

There's so much focus on the social media online space for personal branding/ propaganda, for blogging, tweeting and facebooking. But don't forget the offline stuff too - the putting things in people's hands, the visible, the grass roots stuff. That's just as important too.

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