Thursday, 27 November 2008

Reconfigure Your Cashews

Reading through the last hitherto unread bits of November’s Fast Company (with a cup of rooibos) I was reminded about the potential of the BIG impact of small changes.

In an interview with Costco CEO Jim Sinegal, Sinegal explained how simplifying packaging had saved the company fuel:

‘We just reconfigured our cashews. They were in a round canister, and we put them in a square canister. It sounds crazy, but we saved something like 560 truckloads a year of that one product’!

Not only did changing the packaging save significant money but – of course – it’s also greener. So do the equivalent in your organisation or for your client. Make a small change to something and enjoy BIG benefits.

Go, reconfigure your cashews!

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