In an interview with Costco CEO Jim Sinegal, Sinegal explained how simplifying packaging had saved the company fuel:
‘We just reconfigured our cashews. They were in a round canister, and we put them in a square canister. It sounds crazy, but we saved something like 560 truckloads a year of that one product’!
Not only did changing the packaging save significant money but – of course – it’s also greener. So do the equivalent in your organisation or for your client. Make a small change to something and enjoy BIG benefits.
Go, reconfigure your cashews!
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