Blogging Vs Tweeting

In last week's New York Times there was a piece about a new movement in blogging: 'slow blogging'. The article featured blogger Barbara Ganley who uses her blog for slow, more contemplative reflections. She suggests that whilst Twitter is a tool that cab be used to connect with people; blogs are a tool to reflect. I agree with some of that but the joy of the blogging platform is you can make it what you will. If you want to post daily or just monthly, that is fine. But for me, a blog post is about being rapid rather than slow. (As you can probably tell) my blog posts are not carefully drafted pieces of writing - that's what my books are for. Instead my blog posts are rapid brain dumps of what has inspired me. And there are no rules.

Why did I recently go 10 days without posting? I got busy.
Why did I just post a photograph up last week with no caption or explanation? I felt like it.

So if blogging can be rapid, tweeting is super-rapid; signposting a website or just a random thought on where you are at. Again I only tend to tweet once a day – that’s because I don’t have the time (nor the inclination) to be doing much more than that. But I see evidence that many others on Twitter are tweeting twenty times a day; they are using the platform to have real conversations.

The bottom line is that the joy of these platforms is they are different; they have different audiences and different dynamics. I love the simplicity and rigidity of Twitter and the flexibility of a blog post. And whether you blog or tweet daily or monthly; whether you are slow or quick, you can do whatever you fancy.

They are the tools to communicate your personal brand; so whatever you do - use them!