Friday, 11 April 2008

Another Signature Project

Chris Gould runs All In Media, an innovative technology company that provides consultancy services and products to the radio industry, specialising in data broadcast opportunities for interactive services.

Chris approached OHM with some challenges. The business was young, 18 months old with an enviable client list and market success, with an expansion into the Australian market. But it had growing pains. It needed to grow to the next stage, to increase market perception and exploit new market opportunities. The market positioning of the business needed addressing - its audience of technical managers and engineering roles was preaching to the converted; it needed to reach a broader market and speak to senior management, sales and operational personnel. The proposition had great potential for re-positioning and it needed a rebrand.

We've just completed the first phase of our work for All In Media. We've rebranded them as AIM, produced a fresh brand identity and a new language to talk to a new target audience.

It's a great example of one of our signature projects - an assignment to EXPLOIT THE MARKET POTENTIAL of our client. A strategy and a bunch of deliverables to refresh a client, to totally re-engineer their market presence from top to bottom. We also needed to capture and communicate their brand essence, their personality, their point of differentiation. A global but boutique business with innovative products, intimate service and technological know-how.

The result = AIM: 'The Great Little Technology Company'

A new direction and a spirit that reflects their brand personality and takes the business to the next stage. An example of a how a small project can make a big difference for a client.

As I post this, Chris is flying to The NAB Show in Las Vegas to network the business, to do the sell, to showcase the new brand. AIM - a company that is literally going places....

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