Tuesday, 14 July 2009

The Important Bit About Personal Branding

There’s been a lot of talk about personal branding (I’ve blogged about it before and also conducted a blog interview with one of its most experienced advocates, Dan Schawbel).

When we talk about creating and communicating a personal brand, remember this is not about creating a pretty logo. This is about your professional DNA.

Personal branding is about ensuring that you have a homogenous brand style - your ethos/ attitude that pervades all that you do. It’s also putting your personality at the heart of all you do.
Sure, the communication of that brand ethos is also important: the networking, your blog, your LinkedIn profile, your Twitter stream et al. But don’t over focus on the tools and the funky logo; it’s more important to focus on the message.

In a crowded and competitive marketplace, your approach to personal branding can be the difference between failure and success. It’s wrapping up your skills, talents and business attitude in a compelling message to your target audience(s).

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