Make Your Business Personal!

I just saw a website of a great little company. A company with a good proposition and a decent website. It talked of the team of experts and professionals who handle their projects. But despite navigating through the site, there was no page mentioning key people, no team line-up, no management team biogs. Nothing. It was totally faceless. No names were mentioned in any context. Just a telephone number, address and generic email.

In any business especially a sector where there is lots of competition, being distinctive is about communicating the strength of your team. And that means, don’t hide them away! Name them, tell the world their role in the organisation, link to their blogs, their biogs, even their Twitter page. What’s the point in proclaiming they are experts if you won’t even name them and their roles, let alone tell the marketplace what they have done?

This is where small business has an advantage over big business. Big business sometimes can be faceless, with huge corporations, multi departments and offices around the world. But if you are a business of just ten partners, each of you really contributes to the DNA of the business and those personalities are part of your offering.

So don’t dilute that personality, shout about it!