Tuesday, 15 July 2008

Power To The Elbow

We all spend a lot of time looking at websites, for fun and for business (sometimes at the same time).

As a business OHM advises clients on their online presence; making suggestions to refresh sites through change of language, fresh look & feel, and improved navigation to make sites more effective as communication tools. And we always advise to distil complex sites down to make them simple, replacing clumsy and cluttered navigation with an easy and elegant structure.

A friend sent me to the rock band Elbow’s site yesterday.

And in an instant I thought this was a great example of a simple and elegant site. Forget that it is a band website. For any business anywhere it’s a great benchmark for what can be achieved, for something effective yet original. Pleasing to use, easy to navigate and the sounds of the piano keys as you move across the letters is a nice touch.

Sure it's nice to use, but remember it's a great sales tool too. And business can learn a lesson or two from this band...

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