The rapid mindset

I always liked to get things done fast. Whether it was assembling an air-fix model or building a den in my childhood bedroom, I just got on and did it quick.

And I’ve applied that thinking to my business life.

By being fast I don’t mean delivering insubstantial work or being sloppy because you’re not paying attention; and I don’t mean taking action without thinking first. I mean delivering better results by making a project happen faster. I get frustrated when good ideas get slowed down by procrastination or unnecessary delay. What is a good idea now may cease to be a good idea if it’s delivered in two weeks time. Of course the value is not in the idea, it’s in the execution - and that’s where speed can make all the difference. Because not doing it quick enough may mean you miss the boat.

In a world where serendipity and chance tend to be more valuable for business success than a strategic plan, you’ll need a rapid mindset.  In the last six months I’ve identified business opportunities for contacts and clients by blink-and-you’ll-miss-it moments on Twitter: because I was bored on a train or was 5 minutes early to that meeting I happened to spot something. I didn’t just look and think ‘I will deal with this later’. I dived in, took action … in a flash. Alerted a client, hit ‘reply’, made a call, whatever.

Remember there is no shortage of people spotting opportunities but less who have the right attitude to react fast.  That rapidity has become my signature business style; it’s not unusual for me to spot an opportunity on a Tuesday evening and deliver it Thursday morning. It’s another reason why we wrote our book ‘Zoom! The Faster Way To Make Your Business Idea Happen’ in three months (well we could have hardly written a book about speed, slowly).

So speed is now my differentiator.  Why should you care? Because if you want to grab that opportunity, win that client, secure that job, land your dream gig, get your product out first, launch that blog, tick off your to-do list or generally beat the competition, you might need a rapid mindset too.

Collaborating To Transform An Idea Into A Book

At the back end of 2009, I set one of my goals to collaborate more - one area where I hadn’t anticipated collaboration though, was writing. Having already written a couple of books I was confident in my writing style and didn’t feel I needed anyone else. But then I started a collaboration with David Sloly, when our ideas collided to create Unplan Your Business in 2010. That led to our first co-written book ‘Zoom!’ in 2011; and yesterday we just submitted our manuscript for a new book ‘Mash-Up!’ that is out later in the year.

One of the benefits of collaborating on a book is that you can blend your respective ideas together to create a more powerful and valuable end product, incorporating thinking and themes that you just wouldn’t have included without the other’s input. But to be honest, the key benefit for me is simpler than all that: it’s more fun writing with someone else. After all writing is a solitary experience so it’s great to have someone to share the journey with. Collaborating has also forced me to be more structured in how I write. Although I am naturally ‘anti-process’, working with someone else has required a system - however agile - that is critical where we have just three months to transform an idea into a manuscript.

Below is a little film shot in my kitchen where David and I reflect on what it’s like writing together: on the three-stage writing process we have pioneered; on dealing with pressure; and how we turn a bunch of thoughts and words into - hopefully - an awesome book.

Adding Another String To Your Bow

So my third book ‘Zoom!’ is now well and truly published; it’s on the bookshelves in UK stores and the first international orders are now being fulfilled. At the same time, I’m already working on book four, ‘Mash-Up’ (my second collaboration with David Sloly). So it’s that part of the journey where post-it notes are being stuck on the wall, interviews and research conducted, and evenings invested in editing and writing.

Of course, in this world you can’t *just* be an author anymore, you have to be a content creator (as well as a promoter of course). Content creation doesn’t stop with the manuscript, you have to think about the guest posts you’ll write for other sites, the video interviews you’ll grab so you have extra content, the stories you’ll reversion into manifestos and so on.

That multi-platform landscape is now where all marketing is played out and it’s something I evangelise to my business clients, ensuring that their message and content sweats, that they tell their story simultaneously across different platforms.

One of my own goals is to to become platform-agnostic in my business storytelling; to not stop at books, columns, blog posts or videos. So I’ve just started contributing to Monocle magazine’s new online radio channel Monocle 24, interviewing business pioneers for their show ‘The Entrepreneurs’. I’ve loved the quality of Monocle content since they launched the print title; now having contributed to the magazine it’s great to tell entrepreneurial stories for Monocle 24. Sure - this is not going to replace core business as the dominant activity, but it’s a natural by-product, another string to my bow. And on a personal note, conducting interviews takes me back twenty five years to when I started out, working on BBC local radio. One of my first interviews, back in November 1986 when I’d just left school, was with Billy Bragg (I’ve put it on YouTube here). The current series of interviews for Monocle includes Guy Kawasaki, Founder of Moo.com Richard Moross and French Radio London CEO Pascal Grierson. They’ll be featuring on ‘The Entrepreneurs’ show over the coming weeks, check the website here or follow me on Twitter for details on when they go live.

So have a think how the shifting content landscape can enable you to add another string to your bow. What additional talents or products can you offer the market? Have a think about those natural by-products. Can multiple platform opportunities act as a catalyst for your skills going ‘multi-media’ in 2012?

Stop thinking singular; start acting plural!

Zoom! Ideas Surgery

This Saturday I’m running a Zoom! ‘Business Ideas Surgery’ at my local bookshop The Book Inn in Leigh-on-Sea, Essex. If you're in London or Essex and you fancy a trip to Leigh, here is some stuff you may want to know:

• What’s an ideas surgery? It’s a one-to-one session where I will help bring clarity to your business idea, give it some ‘polish’ and add some insight. If you already have a strong idea but are unsure how to make it happen, I’ll suggest some steps and give you some tips.
• Who’s this aimed at? You may be someone with an existing small business or might want to monetise a hobby or passion as a side project. Maybe you’re a kitchen table entrepreneur or are tinkering away with an idea for a new product in your garden shed. Perhaps you just had a great idea down at the pub or maybe your existing business just needs an injection of new ideas.
• How much does it cost? Just the price of my book (£12.99). I’m offering a free 15 minute consultation to every customer who buys a copy of ‘Zoom!’ at the Book Inn. If you wanted to buy two or more copies, you get half an hour!
• Can I pre-book a slot? Sure, send an email to hello (at) iansanders (dot)com or you can just turn up.
• What is The Book Inn? The Book Inn is a great little independent bookshop. It has a cafe in the back of the shop serving teas, coffees and snacks. It’s opposite a library and in a great area of town with plenty of bars, cafes and shops.
• Where is The Book Inn? It’s at 49 Broadway West, Leigh-on-Sea, Essex, SS9 2BX. There is some free parking (limited to one hour) outside. It’s a 5-10 minute walk from Leigh-on-Sea train station (45 minutes to London Fenchurch St via C2C). Map here http://g.co/maps/tjp49
• When is it? Saturday 26th November from 10am.

If you want some inspiration for your idea or just a kick-start, come say hello!

Zoom! Has Landed

I've always got great pleasure from taking a random idea and making it happen, and my new book 'Zoom! The Faster Way To Make Your Business Idea Happen' is a great example of that. The book came out in the UK on 1st November and it's great to finally see it on the shelves in the book shops. I've been so busy writing guest posts for other sites, this blog has been a bit quiet.

So if you missed them, here's a selection of what I've been writing:

1. 'Why Doing Is Better Than Thinking', for Management Today.
2. 'Making Your Business Idea Boxable' for Virgin.com.
3. 'From Napkin Idea To Business Start Up' for Worksnug.com.

5 ways to check out 'Zoom!'

My new book 'Zoom! The Faster Way To Make Your Business Idea Happen' is out on November 1st and here are a few resources I have created around it:

1. There's a free sample chapter you can read, download and share here
2. I have written a Change This manifesto 'How Unplanning Your Business Can Make It Happen Faster' that is available to read, download and share here
3. There's a Zoom Guys website with more about the book here
4. You can buy it on Amazon.co.uk here, Amazon.com and from all your usual online retailers. And in the UK find it in your local book shop.
5. There's a couple of videos up (with more to come) featured interview extracts from the book. Here's links to: Guy Kawasaki and Leon restaurants' John Vincent with their tips to faster ways to make your business idea happen. And there's a video trailer above.

Thanks!

ZOOM: Guy Kawasaki on Prototyping

I've created a short series of videos of people featured in my new book "Zoom! The Faster Way To Make Your Business Idea Happen".

In the first video, Guy Kawasaki, author of 'Enlightenment: The Art Of Changing Hearts, Minds & Actions' and former chief evangelist of Apple offers his tips on faster ways to make your business idea happen. Guy explains Step One in making your business happen is to prototype: to get a product that is workable, to ship it and to get customer feedback:
“If you’re going to go into the cookie business, Step One is not to plan out five years of how many chocolate chip cookies you’re going to sell. Step One is to make a batch of cookies and see if people beyond your family will pay for it”.
Here's the video:

Co-Writing The Business Book: The Polishing & Editing Bit

David and I have just less than four weeks before our book needs to be finished. April 4^th is D-Day, and it ‘aint movable. With most of the content down, we’re now into a period of hyper-polishing and editing. Here’s a video post on how it’s going: