Monday, 19 September 2011

ZOOM: Guy Kawasaki on Prototyping

I've created a short series of videos of people featured in my new book "Zoom! The Faster Way To Make Your Business Idea Happen".

In the first video, Guy Kawasaki, author of 'Enlightenment: The Art Of Changing Hearts, Minds & Actions' and former chief evangelist of Apple offers his tips on faster ways to make your business idea happen. Guy explains Step One in making your business happen is to prototype: to get a product that is workable, to ship it and to get customer feedback:
“If you’re going to go into the cookie business, Step One is not to plan out five years of how many chocolate chip cookies you’re going to sell. Step One is to make a batch of cookies and see if people beyond your family will pay for it”.
Here's the video:

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