Thursday, 26 August 2010

How Do You Benefit?

So I was sitting in a bar last week, browsing my site analytics on my iPhone. When my friend came over, I mentioned my blog had 950 visits that day, the highest I’d ever had.

Cool”, he said, “but how do you benefit?”

And it’s a good question. After all, it wasn’t as if I’d sold 950 copies of my book or won some new clients; I just had a new bunch of visitors to my blog. I wouldn’t see any revenues for that.

But there doesn’t need to be a ‘hard’ return on investment for everything; often it’s about a ‘softer’ ROI. Not £ or $ but satisfaction, recognition or just doing something you are passionate about. For small businesses like mine it’s important to recognise that they’ll be pockets of activities we get paid for, and pockets we don’t. And making choices accordingly.

Writing books, blogging, guest posts, doing video interviews are not motivated by money. I didn’t invest time - and money - in producing a video of Dave Stewart for a financial return (because I didn't get paid for it). I did it because I like telling stories, I enjoyed it. To answer my friend’s question: *that* is how I benefit.

So as you make your own choices, think about the return on investment. Whether soft, hard, measurable, immeasurable, whatever – that’s all that counts.

Work out how you benefit.

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