David Hieatt's "The Things The Last Ten Years Have Taught Me"

Until last year David Hieatt* was CEO of howies, the outdoor clothing retailer he founded. If you’re a howies customer, you’ll be familiar with some of the touches that make the brand so distinctive. From signs in stores to the catalogue, this is a brand with an attitude and purpose. And it’s refreshingly different.


In their Carnaby Street store in London, I snapped this photograph of the changing room wall. Written by David, it’s “The Things The Last Ten Years Have Taught Me”.

I’ll let it speak for itself (click on the image to enlarge):

* if you’re interested in finding out more about David, check out my post about him on my ‘Unplan Your Business’ website here.