Friday, 21 August 2009

My panel ideas for SXSW 2010

This year was my first trip to SXSW in Texas; documentary film-maker Melissa Pierce invited me to co-host a session with her. I loved the SXSW experience and am returning next year, hopefully to present another session.

I have two sessions up for consideration on the SXSW Interactive Panel Picker, where you can check out more information and give it a ‘thumbs up’ vote:

#1 How To Get Your Clients To Stick

A new dial has appeared on the business dashboard. It’s the ‘Happy Customer’ dial and to ensure you continue getting work from that customer you need to keep the needle in the green. So how the heck do you make sure your agency, start-up or corporation keeps your clients happy?

#2 How To Unplan Your Business Idea

The notion that every business needs a detailed plan is broken. If you’re launching a business it’s more important to put your ideas into action and not over-strategise. Online tools mean you can launch a business faster than you can build a theoretical model. So unplan and just do it.

My collaborator and fellow-speaker on these ideas is David Sloly. David is Creative Director of Mason Zimbler, a disruptive digital integrated marketing agency.

Thanks for checking them out

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