Thursday 8 January 2009

Think Juggle: Kevin Roberts' Big Question

We live in crazy times. And these times call for Jugglers.

If you challenge the old assumptions of work, this is a world where you can be defined by who you really are rather than by a single job title. There’s no rules to career development – you can carve out a unique role wrapping up your passions and interests.

You can factor in to your Juggle life everything that drives, inspires and stimulates you. Whether that be people, places, goals, mindsets or whatever.

When you do that and get paid for it, life feels good. A life where you segue from play to work and back again. Work is not drudgery, work becomes you.

Forget labels and corporate status; success is now down to the right attitude and those all important juggling skills. You only live once. If you hate your job, change your relationship with work; it doesn’t have to be a case of all or nothing. View a multi-dimensional work life as a positive force, as laying some great foundation stones for a new life that can give you variety, stimulation, flexibility and success. Just think: what an amazing opportunity…

Juggling is being your own business strategist whilst choosing to stay in control of your own destiny. You can embrace a new mindset to change your life. Rather than working harder, it’s about working smarter, doing what you love and what you are good at. It’s not a question of reclaiming time; but more a case of reclaiming your life.

And the bottom line is about asking yourself an important question, as Kevin Roberts, CEO Worldwide of Saatchi & Saatchi outlined to me:

‘It all starts with my long held belief that work/life balance is an outdated concept. Oprah Winfrey has the right approach, ‘Live your best life every day’. So when asked, as I was recently by Fortune about work/life balance, it's simply the wrong question. The right question is work/life integration. How do you integrate work, family, fun, community, and social commitment into one passionate day, week, month, year, life?
So think about it, and Think 'Juggle'....

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