Where’s your simple-but-cool button for your client/ customer?

When the team building BA.com were looking at website functionality for Online Check In they delivered the kind of smart touches you’d expect from a brand like BA. But they also offered such a simple-but-cool-button. When you view your boarding pass once you have checked-in you can do all the normal stuff like print your boarding pass or have it emailed to you. But also something less cutting edge. You can opt to fax it to anywhere. Perfect if you are away from your base, on wifi in a hotel and don’t have a printer. Just click on fax, and get it sent to reception.

So simple but nice touch!