Monday, 14 January 2008


When you’re busy it’s easy to rely on an email and a ‘phone call to keep in touch with a client or a contact. But sometimes it’s worth remembering the value of face to face communication. A client left me a voicemail. He wanted to talk to me about something. We could have done it in a 15 minute ‘phone call but I said I would pop by their office and chat about it direct.

That turned into a 90 minute meeting with two executives, giving me the chance to find out about their priorities, to learn about a business opportunity and to pitch an idea to them. I wouldn’t have achieved any of that without a face to face meeting.

So in this virtual world, stay visible.

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