Tuesday, 20 November 2007

Reinvent Yourself

Mike Southon is a serial entrepreneur, author and columnist. His ‘Beermat Entrepreneur’ series of books have been required reading for wantrepreneurs and start-ups. I first met Mike as his spoof 70s glam rock alter ego Mike Fabgere. But his talents don’t stop there. He’s also been a chemical engineer and a computer salesman and now writes ‘My Business’, a column for the FT. So if ever there was a polymath, Mike is one.

His latest column, ‘You Can Change Who You Are’, is music to my ears as I have always been a fan of reinvention, reinvigorating to stay fresh and successful. In the scrambled up world, there are few rules as to what you can and can’t do; but you need change and reinvention to survive. And that’s in contrast to convention where you are just One Thing, or do just One Thing. That’s fine if your speciality is always in demand, but it’s much more enterprising to change your offering and positioning as the market changes. Not only does it keep your business proposition fresh, it keeps you fresh, stimulated and reinvigorated.

So don’t be shy of changing hats as you develop your business. Whether one-person entrepreneur or bigger venture, in a fast-changing marketplace if you can’t reinvent yourself, the chances are you won’t survive.

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