Wednesday, 28 November 2007

Love Change

I’m working with a new client managing a re-brand of their business. Not just a fresh brand identity but also a new name. BIG CHANGE. Lots of changes to manage both internally and externally, getting staff on board with the rationale and communicating to the marketplace.
Like any big changes, there’s a lot of upheaval but huge benefits for reinvigoration and what this will do for the business.

But you need to have the courage in the first place to take the risk.

In the scrambled up world, changing your branding, your message, your clients, suppliers, business models and teams can be equally challenging and liberating. So change something today.

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