One thing that got me thinking at SXSW was Jason Fried’s suggestion that we should work out what are the by-products of our businesses. What takes no additional effort to create, but are natural by-products of what we do? I kind of visualised it as the sawdust on the floor. In my own business and through my story, my natural by-product is know-how that I have repacked into a series of books: “Juggle!”, “Leap!” and now “Unplan…”.
As I write this I’m listening to a trailer for Zappos Insights. What’s ‘Zappos Insights’? It’s a management programme/ learning package developed by Zappos, the online retailer. It’s not what they ‘do’ as the core business, but in getting such great feedback from the marketplace on the Zappos factor, and requests for ‘how can we create a culture like Zappos at our company?’ they swept up their sawdust – their know-how – and packaged it into a development and learning programme.
So, what’s your by-product and what are you going to do about it?
*Picture credit Waldoj on Flickr