Wednesday, 24 March 2010

Rethinking Results & Productivity

Here’s a guest video post I did for my friends over at Red Cube Marketing; recorded last week at South By South West Interactive with my take on Results & Productivity.

Whether it’s in our jobs, in the social media space, or our roles as suppliers and consultants, success is not just about showing up. In the old days (whenever they were) career success was about turning up and sitting at your desk all day. With new trends such as ROWE (Results Only Work Environment) employees are giving the freedom to work when and how they wish; they are accountable on results. I’m trying to introduce that spirit into how I work as a business coach and marketing expert: not quantifying my value in man hours but instead in results. But to balance that, another takeaway I got from the festival is that we must not get obsessed by data and analytics; some things are easier to measure than others and too much analysis can kill creativity. Anyway here’s the video version:
If the video is not displaying above watch it on YouTube here 

No comments: