Friday, 16 October 2009

Jose and The Spicy Factor

I talk a lot in my business about the importance of having a point of difference in the marketplace. Whether you’re a freelancer, a corporate exec, a micro-business, an indie band or even a stand-up comedian, you have to work out how are you different from the competition?

Someone who shares that philosophy is Jose Castillo. Jose is based in Tennessee and I met him on his trip to London this week. Jose is a true juggler: he writes about new media, speaks to groups and conferences in the US and Europe, and consults with Fortune 500 companies and start-ups on the convergence of technology, marketing, and ideas. With his wife he also runs a co-working space in his native Johnson City.

What unites everything that Jose does? What he has billed the ‘spicy factor’. Through all his projects Jose strives to invest that wow factor clients are looking for: it’s about creating spicy projects. Recent spicy projects include pumping up 160,000 fans at the hottest race in NASCAR, leading panels on User Generated Content in Silicon Valley, starting up a company focused on generating new media business concepts, and launching a monthly Geek Dinner.

Here’s a 5 minute video I recorded with Jose on Floral Street, Covent Garden.

If the video doesn’t display properly above, you can see it on YouTube here

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