Wednesday, 13 February 2008

A Tipping Point

I'm not sure what Malcolm Gladwell would make of this, but it's interesting to note the effect of the mention of Leap in yesterday's New York Times.

In the U.S. market Leap! started the day on yesterday at #670,832 in total rankings. It closed the day at #27,848 and entered the ‘New Business Enterprises’ chart, rising to #33 in that.

I guess it's a phenomenon we call the ‘New York Times Factor’.

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