Stop Chasing Numbers: Part 2

As a follow up to my post earlier in the week about connections on LinkedIn, yesterday The Financial Times published a letter from me on the subject. Check out the letter on FT.com here (sign-in may be required) or click on the image above to enlarge.

Stop Chasing Numbers!

In the social media space, it’s inevitable there’s an obsession with chasing numbers. ‘Help me get to 10,000 followers’ people tweet (no thanks). Then there’s the Twitter accounts that generate unwelcome noise via too many tweets. And then I tune-out (or click ‘unfollow’).

Of course, success is about quality not quantity. I’d rather have one valuable stand-out tweet a week from a brand or person I follow rather than a stream of mediocrity. And whilst I’d agree you need a critical mass of followers to make the platform work, you don’t need to compete with Stephen Fry for numbers of fans.

The same applies to LinkedIn. In last week’s Financial Times (20 Questions, FT October 1st), the platform’s co-founder Reid Hoffmann recommended that a well-networked professional ‘should have between 1,000 and 3,000 connections’ on LinkedIn. I don’t think s/he with the biggest network wins; again, it’s the quality of your connections or followers that counts.

In the past week I’ve received two or three LinkedIn requests from people I’ve never heard of, let alone had a business relationship with. I declined their invitations - I’d rather have 250 genuine connections, building a network based on quality, not quantity.

Whilst a ton of connections might give you something to brag about, it’s not going to be the basis for doing great business.

Look Beyond The Coffee Tweets!

Of course I’m not the first to suggest that Twitter has been THE game-changing website/ platform in 2009; it’s disrupted how we all communicate. There’s a lot of talk and speculation about how it might develop and how it will get monetised in the New Year. And (of course) I *still* get comments from friends and naysayers who don’t get it and assume Twitter is all about mundane tweets on how great the morning coffee is. But look beyond that, and you’ll see the real value of the platform.


Here’s just a snapshot on my Return Of Investment from Twitter in the last twelve months:

- I got asked to co-present a session at South By South West 2009.

- I had a random meeting over coffee with Phill Jupitus.

- In a great example of crowdsourcing, I co-wrote a song with Dave Stewart on Twitter.

- I connected with an awesome bunch of people from Japan, South Africa, Asia, the US & Europe and turned some of those relationships face to face meeting people from Tennessee to Edinburgh.

- I met a great bunch of people in London who I’ve started talking to about working relationships.

- I got an opportunity to meet and interview people like Sarah Beeny.

- I tweeted out who might want to review my book and got a ‘yes please’ from the MP Tom Watson.

- I drove record-breaking traffic to my blog, my site and my videos helped by re-tweets from people like Gary Vaynerchuk and Chris Brogan; great endorsements from people who are so big on Twitter.

- I discovered some great content through links to great posts, people and businesses who I otherwise would never have heard of. In turn I got great satisfaction from sharing those with my own contacts.

- I used it as a customer-relations tool to connect with brands like British Airways to bypass telephone call centres (with great success).

- I helped sell a few of my books and spread awareness to new readers, helped massively by followers who waved the Juggle flag for me (thanks guys).

- During the bad weather earlier this month I connected with people locally to check road conditions and whether the trains were running.

- I had random one-to-one exchanges with newsreaders, authors and newspaper columnists.

Tell me how else I’d got all of the above? And for free?

Of course, that return on investment does not come overnight (nor is it really ‘free’); it’s taken a big investment in time. It’s not just a few self-promotion tweets saying ‘look at my great blog’; it’s about putting in the hours in listening, sharing and connecting.

And if you do follow me on Twitter, I can tell you that amongst all the ‘meaningful’ stuff, I will continue to tweet about good coffee in 2010. Because, if there’s one thing I’ve learnt in the last 12 months, it’s the importance of authenticity. Happy New Year!

Everything You Wanted To Know About My Book ‘Juggle!’

I've had a few questions recently about my latest book ‘Juggle! Rethink Work, Reclaim Your Life’ so have put together some FAQs:

1. What’s the book about? ‘Juggle!’ is about carving out work lives that reflect our multi-dimensional talents, of going beyond a single job title where the Work You becomes the Real You.
2. So it’s not about juggling balls or circus skills? Nope.
3. Does it feature anyone I might have heard of? It features contributions and anecdotes from a range of jugglers including @garyvee, @mikesouthon, @roxannedarling, Saatchi & Saatchi CEO Kevin Roberts and Hollywood talent manager Melanie Greene.
4. How’s the book going to change my life? Good question. If you’re stuck in a rut in your career, this book will give you the courage and inspiration to re-craft your working life based on what you love and what you are passionate about. It’s not always about making choices about whether you quit your job to run an eBay business; you can juggle both at the same time. Juggling can make you happier and more fulfilled as well as more of an asset in the job market if you have more than one skill to offer.
5. What practical advice is in the book? There’s a whole section on tactics to improve your juggling from time management to staying fresh and stimulated.
6. Can I see a free preview? Sure, there’s a free sampler here
7. Is it a conventional ‘business book’? Not at all, it’s written in a really accessible way, no jargon, in short punchy chapters that you can deep in and out of. It’s an easy, but stimulating read!
8. So you say it’s great, but can I read some impartial reviews? Sure, there’s a review from @macala here and one from blogger Jon Knight here
9. Got anything I can listen to? Sure, there’s a podcast interview with @800ceoread here and a radio interview here.
10. Got anything I can watch? Yep, there’s video interviews with Gary Vaynerchuk, Kevin Roberts and Mike Southon here

11. Where can I buy it? All good bookstores (and crap ones too) and here on Amazon.com and here on Amazon.co.uk
12. So have you written anything else? Yes, my first book was ‘Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free’