Getting students fired up about business

Robert-Jon Eckhardt (@Eckie) follows me on Twitter. He’s an industrial design student in the Netherlands and posted a video question to me about how business planning can be alienating and does not engage students interested in entrepreneurship. His video references a entrepreneurial website from his university that fails to engage interest. Here’s his question:

And here’s my response below:

Business success does not have to be about long term planning; it’s about making ideas happen. Yesterday a prospectus for a business school landed in my in-tray. It’s full of courses on business planning, strategic planning, management and leadership. But where’s the course on implementation? Isn’t getting your idea out there the important bit? However sexy your five year plan may look like, your business will succeed or fail out in the real world.