So, okay you’re probably bored of all the news, tweets and blog posts that came out of the South By South West festival in Austin, Texas last month. But for professionals in music, film, technology and interactive, there’s no doubting SXSW remains an important force in connecting people, sharing and soaking up new ideas, talents and trends. 2011 is the 25th anniversary of the festival and a book - 'SXSW Scrapbook' - has been produced of recollections and highlights. I’m pleased to be featured in the book; here’s my recollection ‘Do Believe The Hype’ (click to enlarge and view).
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