Wednesday, 6 October 2010

A Long Shot, Well Aimed

People ask me how I came to hang out with Kevin Roberts, CEO Worldwide of Saatchi and Saatchi on a rooftop in Paris, and how did I meet Dave Stewart? And the answer is, I asked. Getting face time with high profile and busy people is a long shot, but in these cases it was a long shot well aimed (admittedly, it also took much patience and perseverance). Often it’s worth taking a risk and reaching out to someone you want to meet whether it’s an author you really like or the boss of a company you’d love to work for.

Last week I was sitting with my friend Adrian in a bar in East London talking about his upcoming art exhibition. He was thinking how could he get his art show noticed, who should he invite to the private view? A couple of minutes later, two smartly dressed gentlemen walked into the bar; none other than Gilbert & George, big names in the art world. “You should invite those guys” I told him. Fifteen minutes later, a handwritten invitation was sitting on their doormat around the corner. 

In the end Gilbert and George couldn’t make it to Adrian’s Private View but it was worth taking that chance. 

So whether it’s grabbing a dream job, meeting your idol, or trying to get your next client, set your sights high and go for that long shot.

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