How To Stay Afloat: Lessons In Business Survival

Over the last two months I’ve been talking to business owners about how they are surviving in a tough marketplace. From a manufacturing business in Essex to a web-based apps business in Chicago, I’ve been hearing stories about staying authentic, about reinvention and busting a few business myths to survive. These stories appear in my column this month for the ‘Owners Only’ pages at BNET.com. 


Here are links to the 4 columns:

1.  “The 37signals Secret to Success: Sell Your By-Products” – lessons from 37signals’ David Heinemeier Hansson in acknowledging your business by-products

2.  “How to Survive a Market Collapse: Reinvent Your Business” – lessons from Splice TV on beating market challenges

3.  “How to Set Your Sights High — and Still Pay the Bills” – how start-up Karrot Entertainment is developing essential revenues whilst building intellectual properties

4.  "Does Your Business Really Have to Grow to Survive?" – how Excalibur Screwbolts is beating the competition by sticking to its core strengths.

I hope you find them useful.