We’ve all gone Plural

When I first started juggling my own multi-dimensional portfolio, it seemed pretty radical. I didn’t know of anyone else who was mixing managing a band with running a marketing project for a fashion brand and co-devising a book for kids, all on the same day.

Now everyone seems to have gone plural. The radio presenter in Ireland who interviewed me on Saturday also has a business portfolio that embraces communication training, psychotherapy, coaching for talented individuals, plus he’s a voice over artist for the Dublin train network (he really does say ‘mind the gap’). Then there’s all the jugglers I met researching my book. The woman who juggles her jewellery business with a TV company, another who mixes freelance marketing consultancy with further education.

But plurality is not just a choice for the self-employed, it’s increasingly an option for those in organisations too. As I’ve been advocating for a while, if those in organisations are able to embrace plurality it can make them a greater asset to their employers. A recent article on WSJ.com cites examples of where the downturn has forced workers to become more versatile, applying themselves to other roles and in turn becoming more valuable to employers. But plurality doesn’t mean that by doing more than one thing you need to dilute your core competence; it’s not a case of ‘jack of all trades, master of none’; it’s about your work life authentically mirroring your own real talents and abilities.

In my radio interview at the weekend, the presenter asked a good question; traditionally people like hiring specialists, so how do we deal with communicating our breadth as jugglers when we turn up at meetings or go for job interviews?

I deal with this in my book; it’s about having the courage to knock down some of the myths in business about single-focused specialism. The answer is once again being authentic about your talents. If you have what seems like a disparate bunch of balls you juggle, try identifying a spirit or ethos that unites them all. Ask yourself ‘what unites all I do?’ - is it that you coach people, you solve problems, you’re an adept project manager (whatever the discipline), or you’ve got a great creative mind. Work out the answer and put that at the heart of your professional DNA and your personal brand.

Or of course you could just take the easy route like me, and when people ask what you do, just tell them ‘I’m Chief Juggler’.


* Necklace designed by Amity, AllThoseThrees

My office this week

My office this week, courtesy of Windsor Hotel in Nice. A great place to juggle and be inspired...

Brainstorming On The Beach

'Are you going for business or pleasure?' asked the woman on my flight to the South of France this week (I replied, 'A bit of both').

That question got me thinking, about how 'Work' and 'Play' have got mixed up and how that can make us more productive in ideas generation and staying fresh. Here's my 90 second video post from Nice:

Staying Fresh

I blogged yesterday about the importance of not being a workaholic when you are sweating hard in your job. Not only does that benefit your lifestyle it also benefits your business and your productivity.

Because if you’re looking for innovative ideas, solutions and strategies you need to stay fresh. Freshness is part of my professional DNA: I offer my clients a fresh perspective in helping them exploit their market potential. So I have to stay fresh myself, I can’t get stuck in a rut. I need to dip in and out of projects, assignments and working practices to ensure I stay stimulated and inspired and continue to be good at ideas.

It’s like Kevin Roberts of Saatchi & Saatchi said to me on a rooftop in Paris last year – ‘inspiration out is a result of inspiration in’ so you need to keep on getting inspired yourself if you are going to inspire others. And it’s very unlikely that you’ll do that sitting at your desk or in your office, so you need to get out.

Today I’m off to the South of France for a couple of days. With an agenda, an empty Moleskine and an environment where I know I can generate good ideas, it’s my annual ‘awayday’, an investment in my personal development. My way of staying fresh.

So try implementing some initiatives to ensure you stay fresh. You don’t have to go to the South of France, try what currency works for you. Have a personal brainstorm in a coffee shop, work from home one morning or just break the routine. It can make a huge difference to your success and productivity.

Build Your Sweat Equity (Whilst Avoiding Burnout)

I’ve been thinking a lot about how we’re all having to work harder than ever to survive and succeed. I was interviewed by a journalist on this subject this morning; considering how we avoid becoming workaholics as the job market gets tougher.

Of course, it’s a given that in order to be successful you have to excel at all you do; to over-deliver to your boss, your clients and organisation. There are no short cuts and putting your feet up is not an option.

Success is all down to what I call ‘hard graft, or what Gary Vaynerchuk has billed ‘sweat equity’, but whatever you call it, it’s about investing time and effort in your talent to ensure you’re a success. It’s like the local coffee shop owner who gets up early 7 days a week to open-up for their customers; it’s like the time I got up at 4am to get the first Eurostar of the day to Paris to interview Gary V. It’s what you have to do if you’re going to ‘hustle’!

But remember that sweat equity doesn’t have to be about being a slave to the corporation, working 12 hour days at your desk, 5 days a week. Instead it’s about the mental commitment to your job, having the right attitude and approach to all you do. It’s sweating to yield results: coming up with ideas, super-serving clients, leading teams, winning business, whatever.

But Sweat doesn’t mean your life, family or health has to suffer. Planet Juggle is not all-or-nothing territory: it’s about working hard but working smart. That might mean you’re checking emails or doing research at 10 o’clock at night but you can do that at home on your iPhone with a bottle of wine, once you’ve had dinner with your husband or read the bed-time story to your toddler. But when the pressure gets turned up, be prepared to get up at 5 am to attack that to-do list, get on that ‘plane to salvage that client relationship or to prepare for that key meeting.

How do you avoid burnout while you’re building sweat equity? Here’s 5 tips:

1) If you’re going to sweat, first make sure you love what you do. And if you don’t, reframe your work life so you do, because there is nothing worse than sweating over something that you hate.
2) Make sure you find time for ‘play’ when you are working hard, whether a run, the gym or just some fresh air at lunchtime.
3) Step back from the day-to-day once in a while for a reality check. Ask yourself if you are fulfilled, are you getting the results you want? If not, change tack.
4) Get some ‘me time’. Don’t spend all of your commute on the BlackBerry, pick up a novel or listen to a podcast once in a while. Spending every minute of every day obsessed with work will not consistently yield results. You have to stay fresh, so get stimulated from other sources.
5) You may be happy working 24x7 but what about your partner or family? Don’t get so narrow in your focus you forget those important people around you. Ask how they’re doing too.

Happy Juggling…….

The Joys Of Book Signings

One of my first book signings was at SXSW in Austin Texas this year (above) where I sat at The Barnes & Noble booth next to Jeffrey Zeldman and some random people came and bought my book. Not that many came to buy a book, I had quite a few ask me about completely other books, I guess they thought that I worked there.

So I really appreciated writer Kelsey Timmerman’s very funny video on ‘Book Signing Vs Book Club’. Kelsey is author of ‘Where Am I Wearing’ A Global Tour to the Countries, Factories, and People That Make Our Clothes, and you can visit his website here. Here’s the video

When You’ve Got A Meeting, Get A Head-Start

When you’ve got a manic day full of meetings, try starting the meeting 10 minutes before you get there…

I don’t mean have the meeting without the other person there, just THINK about the meeting before you arrive.

Whilst I’m a great fan of thinking on your feet, when you’re gear-shifting from one meeting to another, from one completely different project or discipline to another, it can get mentally taxing getting in gear, in time. I still see people at meetings get put on the spot being asked what they think and they’re still worrying about the actions from the last one or what they’re having for dinner, they’re not there yet.

How can you better cope with that challenge? Think about what the meeting is about, what you have to contribute and what you need to get out of it before you arrive (that may seem a bit bloody obvious but when we’re busy, we forget what’s obvious). For most of us, arriving at one meeting from the last, all we’ve done is check our emails in the back of a cab with no time to mentally prepare for what’s next.

If you take just ten minutes to get mentally engrossed before you arrive, living and breathing the project/team/client, you’ll arrive hitting the ground running.

If not, it can take a while to get going. So use your commute across the office, in the lift, on the tube or in the coffee shop before to scribble – literally or mentally – your bullet points for the next meeting.

Try it, it works.